All of the paper currency and coins of China are produced by a subsidiary of the People’s Bank of China called China Gold Deal Investment Company. NICG companies have provided consultancy and other supporting services to help this client seek international opportunities. NICG companies arranged international marketing programmes in Europe including meetings with target clients. The consultancy advice included re-branding of the company to optimise its impact in western markets. A new name and identity was created called CGG. This company, with the advice of NICG realised that how it marketed itself and communicated outside required the help of experienced professionals skilled in communicating across cultures. CGG emerged as a global security leader with clear messages about its dedication to the research, development, manufacturing and distribution of the derivatives of banknote printing and minting. In addition the production by CGG of 2008 Olympic tickets CGG demonstrated its world class skills in many aspects of secure transmission and information from credit cards to passports. CGG leadership came to the fore in the Beijing 2008 Olympics with the need for total security matched with absolute reliability and speed. CGG designed and produced all the admission tickets, medals and anti-counterfeit labels for licensed Olympic merchandises. Following the 2008 Beijing Olympic success, CGG have secured the task of providing the 2010 Shanghai World Expo admission tickets.
