The Coca-Cola Company has been refreshing China for eight decades. NICG through member companies in the Group has been working in China with Coca Cola over the past decade. When the Coca-Cola Company re-entered China in 1979, it was the first international consumer company to grasp the opportunities offered by the open-door policy. Since opening their Beijing bottling plant in 1981, the Coca-Cola system has spread across the country by way of their 35 bottling plants. Today, the Coca-Cola Company is China’s leading beverage manufacturer. Over the last 25 years, brands of the Coca-Cola Company have become major household names in China. Coca-Cola China drew on the services of NICG companies to build on the special opportunities offered by the 2008 Beijing Olympics. Coca Cola especially draws on the Government Relations strengths of NICG as it continues to build its portfolio of brands across China. NICG is committed to supporting Coca-Cola China maintain its position as China’s number one total beverage company. China’s soft drink market is now the 4th largest in the world.
